Peninsula Truck Lines

I jumped at the chance to update the branding for premier NW LTL carrier Peninsula Truck Lines. This project was done in collaboration with Run TMC (Tess Osburn, Michaelene Fowler and me). I really enjoyed updating the main logo mark, adding a touch more balance to it, and bringing it closer to trailer proportions. This year marks their 70th Anniversary, so I introduced a series of badges and logo marks to celebrate that. In putting this work together, I had a little trouble thinking how to visually display all the work done, but then remembered a proposal done by Paul Rand and team for a Ford house mark. Done in tribute, I present to you PTL in the stylings of Paul Rand. Please lift here…