Bike sharing in Seattle? What about the hills and rain? That’s exactly what we at Urban Influence thought when we received the task of branding up Emerald City’s first cycle sharing program. We kept the colors close to the Puget Sound region. The system is bold, simple and versatile enough to allow harmonious brand application across all touchpoints and media.
It’s still a thrill to see all the stations and bikes being ridden throughout the city.
“From day one, they listened, and the result is a brand that feels timeless, local and unique, while appealing to an incredibly diverse audience.”