GreenRubino

Evolve or Die

Adapting to ever-changing times is a gargantuan task. Updating an ad ’s internal website is about the same. Done alongside the good folks of GreenRubino, this rock-solid rebranding effort was based on the concept of evolution. Unfortunately, the site or the new brand never grew legs and was left on the cutting room floor… Until today. Skulls, dinosaur bones, double-thumbed macabre hands, conjoined twins, flying fish drones, camel (water) backs, scuba tigers and speaker seagulls all gone before their time. But still a great case study to place in a museum for sure, just make sure to include a free parking garage. To be clear I didn’t illustrate the etchings, they were done by an amazing freelance artist whose name I cannot recall now, so if you’re see this, please reach out.

Art DirectionBrandingCollateralConceptingUI / UXVisual Design