I love how this site turned out. I worked on this during my time at Urban Influence — it was such a fun project. DNA Seattle was looking to update their online presence and I think we did a great job giving them something that is striking, easy to use and update, and looks sharp on screen. The system really works across every page, with just the right amount of interaction, and looks great on any device.
Inspired by the Mad Men era, a solid set of UI elements were created. I also had the idea of a visual footer, pulling in some of their office details, in place of a traditional one.
These were some early stage concepts and sketches of the proposed website for DNA, which drove the final product. Although they didn’t go with these, I think they’re too good not to show.